ATAG’s goal for this Division is to operate a Fair Trade Business in a more proactive manner. ATAG is positioned in a way that the current structure promotes synergies among the Divisions, especially, the Fair Trade and Development Programmes. The Fair Trade Division focuses on Local Craft Retailing and Exports whilst the Development Programmes Division offers technical assistance for the artisans.
The operations of the Division reflect the Fair Trade principles so as to put ATAG in pole position for a Fair Trade tag. In terms of exports, ATAG is to act as a credible Fair Trade Agent for International Fair Trade Organisations and generate more international business for the Craft Industry.