The long-term objective of ATAG is to realign its structure to ensure a long-term sustainable source of income to support the overarching mission of assisting the craft industry in Ghana.
ATAG has been reorganized and its operations split into for-profit (Business Services) and not-for-profit (Development Programmes) segments. The organization is still legally one entity, a Non-Governmental Organisation (NGO) but each segment has its distinct goals. The goals of the Business Services segment is similar to that of other for-profit companies, but with a mandate to support the not-for-profit segment. The necessary talent and processes are being put in place to make sure the for-profit segment achieves its goal of being profitable by providing quality goods and services.
ATAG’s Management structure consists of the Board of Directors and a Leadership Team.
Board of Directors
The Board of Directors is in charge of the development of policies and also functions in an advisory position. The Board assists with the establishment of ATAG’s mission, policies and procedures and has ultimate responsibility for ATAG’s financial performance, mission fulfilment, development and future direction.
ATAG’s Board of Directors is chosen from individuals with considerable expertise and experience in both governmental and private organizations. There is also institutional representation on the ATAG Board with members from the relevant institutions like the Ministry of Trade and Industry, Ministry of Tourism, Culture and Creative Arts.
The day to day running of ATAG is done by a Leadership Team which is made up of the Head of ATAG; Heads of Development Programmes and Business Services; Managers for Export Services, MediaLab, Craft Shops and Finance and Administration.
The team which meets weekly to make decisions on administration, finance and investments among others, is guided by S/4ATAG – Simplicity, Structure, Sustainability and Success. The Team also endeavours to
- Treat our people/employees with respect
- Treat artisans fairly
- Treat each with respect and trust and
- Act and manage as role models.
- Training in Product Development, Skills development, Production & Business Management
- Market Development
- Raw Material Sourcing/Forestry
- Association Support
- 2D & 3D Design Services – Media Lab/Design Workshop
- Local Craft Retailing – ATAG Craft Shops at
- Trade Fair Centre, La-Accra
- Centre for National Culture- Kumasi
- Kakum National Park
- Elmina Castle
- Craft Export Services